Premier Sotheby’s International Realty

Sothebys Luxury Real Estate Synergy

Premier Sotheby’s International Realty is the dominant market leader in luxury real estate sales in Sarasota, Florida. The company is an influential affiliate in the Sotheby’s International Realty® brand, a global luxury real estate brokerage firm that offers unrivaled access to qualified people and distinctive properties around the world.

Through Premier Sotheby’s International Realty’s cooperative advertising and marketing programs, we participate in a variety of print and digital advertising with an impressive list of local, regional, national and international media. Our media plan allows us to position information about your property frequently, elegantly and prominently where buyers are looking for it.

Our service includes:

  • “Just Listed” email to all real estate agents in Sarasota, Manatee and Venice
  • Broker open house to announce your listing to thousands of agents in our local board or Realtors®
  • Geo-targeted “Just Listed” post card mailing
  • Detailed property listing with photos and video in the Multiple Listing Service (MLS), Premier Sotheby’s International Realty website, all major real estate websites and select luxury home websites
  • Featured property listing in our website —
  • Boosted posts on social media
  • Inclusion, on a rotation basis, in local print media
  • Inclusion, on a rotation basis, in weekly emails to local real estate agents

The synergy is now in full force – your Sarasota luxury home has been styled and photographed, the Peter G. Laughlin Group has expertly launched your property’s marketing campaign, and Premier Sotheby’s International Realty has provided a global platform to attract qualified buyers. The synergy works to realize the best possible outcome from the sale of your property.

Marketing Outreach Video

Advertising Your Luxury Home

When Joanne and I first met Nancy Endara, (about 5 years ago), we knew if we were going to purchase a home in Florida, Nancy would be our point of contact. Through the years, we have occasionally touched base with Nancy on properties of interest and we have always found her to be warm, knowledgeable, has great integrity and is very flexible. These are traits which we admired then, have come to admire over the years and admire even more than ever now as we navigate through these stressful times.

We are in the process of purchasing a condo which we have never seen in person. Nancy “FaceTimed” our original view of the property. Given the pandemic, we will not be able to travel to view the property due to the stay-at-home orders in New Jersey. We had intended to have a walk through prior to the closing; however, due to the stay-at-home order still in place, Nancy will perform the walk through, has coordinated an electronic close, and will coordinate the locksmith after the close.

Joanne and I were considering postponing the close; however, the comfort that Nancy provided to us gives us great pleasure to proceed.  This is a relationship built over time. Nancy is a valued, seasoned, ultimate professional whom Joanne and I have come to admire.

I strongly recommend that those who are interested in beachfront property contact Nancy Endara, with whom they will certainly share the same experience as we have.

Joseph & Joanne A Review


Highest sell/list price ratio in Sarasota means an added $30K to $80K per $1M.

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