Premier Sotheby’s International Realty

Sothebys Luxury Real Estate Synergy

Premier Sotheby’s International Realty is the dominant market leader in luxury real estate sales in Sarasota, Florida. The company is an influential affiliate in the Sotheby’s International Realty® brand, a global luxury real estate brokerage firm that offers unrivaled access to qualified people and distinctive properties around the world.

Through Premier Sotheby’s International Realty’s cooperative advertising and marketing programs, we participate in a variety of print and digital advertising with an impressive list of local, regional, national and international media. Our media plan allows us to position information about your property frequently, elegantly and prominently where buyers are looking for it.

Our service includes:

  • “Just Listed” email to all real estate agents in Sarasota, Manatee and Venice
  • Broker open house to announce your listing to thousands of agents in our local board or Realtors®
  • Geo-targeted “Just Listed” post card mailing
  • Detailed property listing with photos and video in the Multiple Listing Service (MLS), Premier Sotheby’s International Realty website, all major real estate websites and select luxury home websites
  • Featured property listing in our website —
  • Boosted posts on social media
  • Inclusion, on a rotation basis, in local print media
  • Inclusion, on a rotation basis, in weekly emails to local real estate agents

The synergy is now in full force – your Sarasota luxury home has been styled and photographed, the Peter G. Laughlin Group has expertly launched your property’s marketing campaign, and Premier Sotheby’s International Realty has provided a global platform to attract qualified buyers. The synergy works to realize the best possible outcome from the sale of your property.

Marketing Outreach Video

Advertising Your Luxury Home

What a delightful surprise! We bought a home from Peter and totally enjoyed the experience. Extremely knowledgeable and professional, Peter demonstrated a very high degree of care and responsiveness. All of our communications were answered within an hour or two. He was able to meet at our convenience and expedited the process so that we could close very quickly. Peter’s ability to effectively communicate with both parties and his practical approach made the process unexpectedly pleasant. It was clear at the closing that all concerned felt it was a win/win. The property we purchased was in need of serious updating. Peter helped us see past the decor and even made suggestions for renovating based on other similar properties. Peter is generous with his time, has a wealth of resources including lawyers and inspectors and provided us with contractors and designers to assist us even after the closing. Every one he recommended was excellent. Not only is he a great Realtor, but he’s a really interesting guy to know. He’s lived in the area a long time, has developed a number of properties and has insights to offer. He’s also friendly and the kind of guy you wouldn’t mind driving around in a car with all day. I would absolutely recommend Peter without reservation to anyone needing a Realtor in the Sarasota area. I only wish he could come to Philadelphia and help us sell our home here!

Dolores D Review


Highest sell/list price ratio in Sarasota means an added $30K to $80K per $1M.

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